​​VENDOR REGISTRATION INFORMATION​
CALLING ALL VENDORS!
PLEASE READ CAREFULLY
ALL NGO’S, non-for-profit, informational booths, etc. MUST STILL REGISTER WITH THE CITY OF PETOSKEY WITH AN APPLICATION​
Vendor Registration due date: AUGUST 8, 2025 and will be NON-NEGOTIABLE Per the City of Petoskey
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If you are selling products, you MUST pay the $25 Registration fee with the City of Petoskey non-refundable and have vendor's insurance (option's for vendor insurance below).
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If you are NOT selling products, you must still complete the vendor application but do not have to pay the $25 fee or have vendor's insurance.
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VENDORS responsible for providing own canopy, tables and chairs
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The standard vendor space is 12x12. (more space is available if needed)
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ALL ELECTRIC NEEDS CANNOT BE PROVIDED BY THE WATER IS LIFE FESTIVAL
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Please note vendors must provide own electrical needs
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Set up times and registration are as follows
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Registration and Set up times 10am-1pm
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NO DEEP GROUND STAKING PER THE CITY OF PETOSKEY (can cause harm to sprinkler sytems)
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Thank you for choosing to vend at the Water is Life Festival. We hope we have streamlined this process for our visitors and attendees. Miigwech for bringing your great intentions, goods and information to make this another enjoyable experience for all of our festival visitors. WE WISH YOU CONTINUED SUCCESS IN 2025!!
If you have questions please call, text, or email Jannan Cornstalk:
Phone: 231-487-8117
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VENDOR INSURANCE
Vendor insurance is available though Freshwater Future for $65.
and follow the link below to apply.​​
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Exhibitor Liability Coverage
Cost: $65
Please READ CAREFULLY
As a standard requirement of all of our show exhibitors, it is necessary for you to provide proof of general liability coverage from an insurance company in good standing with minimum policy limits of $1,000,000 per occurrence and $2,000,000 in all. If you do not have this coverage in place, we have made arrangements for all of our exhibitors to acquire this coverage at significant savings by purchasing as part of a group. Please click the link below, complete a short questionnaire and you will obtain this coverage for [$65] plus tax.
Proof of alternative coverage, satisfying these minimums, or secured coverage through the link provided above must be in place prior to your scheduled move-in date. You will not be allowed to move-in/exhibit without proper insurance coverage in place.
Vendor Registration Application - PLEASE READ CAREFULLY​:
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$1000 deposit is not required
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Background has been check waived
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Fingerprinting requirement has been waived
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Please complete follow the PDF link below to complete the REQ
Click here for the Transient Business License Application or download and complete the form below.
Vendor Registration due date: AUGUST 8, 2025

Park Location:
200 Wachtel Avenue
Petoskey, MI